I don't think you can get that more than you can in food,' he says.įor the past year, McKean has been working on his new food company, Hungryroot. McKean was then committed to finding ' a product that has that emotional reaction deep in the essence of the product. She was teary eyed, telling me how Savored had kept her restaurant in business, and how her restaurant was the last passion of her life.' 'She was running a restaurant in the West Village.

'I was sitting down with this woman, she must have been in her 80s,' he says. There was one particular conversation he had that made him realize the importance of food as an emotional opportunity. Savored let customers get discounts on meals at high-end restaurants by going on off nights, or get a last-minute table on the weekend for a premium.Īfter the acquisition, McKean says he realized that Savored provided ' a great outcome but it lacked the real deep emotional customer response.' In 2012, Ben McKean sold his restaurant technology company, Savored, to Groupon. (Hungryroot) Hungryroot founders Franklin Becker, Ben Mckean, and Greg Struck

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